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January 2007
Briefly Noted: "In" Products Survey
Hydrogen fuel cell technology ranks No. 8 in the list of 70 “in” products, services and trends that will help define this new year, says JWT, the largest advertising agency in the United States and the fourth-largest worldwide. The rise of nanotechnology is ahead in No. 6 place. JWT, once upon a time known as J. Walter Thompson, says its trendspotters have singled out Skype/VoIP Internet telephony as No. 1, followed by Wii and the next-generation gaming systems. Companies going green ranks as No. 45, and microgeneration (producing one’s own energy) is in 48th place. Environmentalist Al Gore is near the bottom in No. 67.
Contact: JWT, Marian Salzman, 212/210-7585, marian.salzman@jwt.com
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